Privacy Policy

Updated April 25, 2026



Protecting your private information is our priority. This Statement of Privacy applies to http://www.demandarc.com, https://www.itbusinesswire.com/ , and DemandArc (formerly NavigateIQ) and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to DemandArc include http://www.demandarc.com, https://www.itbusinesswire.com/ , and DemandArc (formerly NavigateIQ). DemandArc websites are news and information sites. By using these websites, you consent to the data practices described in this statement.

Collection of your personal information

DemandArc may collect personally identifiable information, such as your name. DemandArc may also collect anonymous demographic information, which is not unique to you, such as your Profession, Job Title, and Industry. We may gather additional personal or non-personal information in the future.

Information about your computer hardware and software may be automatically collected by DemandArc. This information can include: your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the DemandArc website.

DemandArc encourages you to review the privacy statements of websites you choose to link to from DemandArc so that you can understand how those websites collect, use, and share your information. DemandArc is not responsible for the privacy statements or other content on websites outside of the DemanArc website.

Use of your personal information

DemandArc collects and uses your personal information to operate its website(s) and deliver the services you have requested.

DemandArc may also use your personally identifiable information to inform you of other products or services available from DemandArc and its affiliates. DemandArc may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

DemandArc does not sell, rent, or lease its customer lists to third parties. However, DemandArc does collect user information on behalf of third parties, as disclosed at the time of information collection, and in such cases may share such user information with those third parties.

DemandArc may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is transferred to the third party. DemandArc may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to DemandArc, and they are required to maintain the confidentiality of your information.

DemandArc may keep track of the websites and pages our users visit within DemandArc, in order to determine what DemandArc services are the most popular. This data is used to deliver customized content and advertising within DemandArc to customers whose behavior indicates that they are interested in a particular subject area.

DemandArc will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on DemandArc or the site; (b) protect and defend the rights or property of DemandArc; and, (c) act under exigent circumstances to protect the personal safety of users of DemandArc, or the public.

Use of cookies

The DemandArc website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize DemandArc pages, or register with DemandArc sites or services, a cookie helps recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same DemandArc website, the information you previously provided can be retrieved, so you can easily use the DemandArc features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the DemandArc services or websites you visit.

Security of your personal information

DemandArc secures your personal information from unauthorized access, use, or disclosure, in accordance with international privacy laws, including GDPR.

DemandArc has implemented appropriate technical and organizational security measures in light of the sensitivity of the personal data maintained and risks to that data. Those security measures include the following:

DemandArc will take appropriate steps to ensure that any individual acting on DemandArc’s behalf who has access to personal data does not process them except on instructions from the Data Controller, unless he or she is required to do so by law.

Children under thirteen

DemandArc does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Opt-Out & unsubscribe

We respect your privacy and give you an opportunity to opt out of receiving announcements of certain information. Users may opt out of receiving any or all communications from DemandArc by contacting us by email:

Important additional information for California

This section provides information for California residents, as required under California privacy laws, including the California Consumer Privacy Act (“CCPA”). California privacy laws require that we provide California residents information about what information is collected, how it is used, and how to exercise their rights relative to this information.

Categories of Personal Information We Collect

Below you will find the types of personal information that may be collected.

Unless otherwise noted, we will not collect additional categories of personal information without receiving prior consent.

California Residents’ Rights

California law grants California residents certain rights regarding the information that has been collected by particular businesses. These rights are identified below:

Requests to know or delete information can be submitted to: [email protected]

Changes to this statement

DemandArc will occasionally update this Statement of Privacy to reflect company and customer feedback. DemandArc encourages you to periodically review this Statement to be informed of how DemandArc is protecting your information.

Contact information

DemandArc welcomes your questions or comments regarding this Statement of Privacy. If you believe that DemandArc has not adhered to this Statement, please contact DemandArc at:

10900 Research Blvd
Ste 160C – 1467
Austin, TX 78759